We live in the age of the internet. This is something which has become all but impossible to deny. Because of this, it has now become common knowledge that if businesses want to thrive, they need to start looking for ways that they can expand their business into the online arena. Despite this, many business owners still resist the move to the internet. Very often, this is because they feel that they don't understand the world of online marketing well enough. Confusion about where their money would be going, what it would gain them, and what they actually should and should not be paying for abounds. This is why an internet marketing eBook for distribution to business owners can be a very good sales tactic.
When you're trying to sell marketing services to a business, the first thing you need to do is make them see why your services are going to benefit them. If you leap right in and try and sell these services to someone with no familiarity with online marketing, you're unlikely to have success. A good eBook can help explain all the basics of online marketing. A book like this doesn't even need to contain that much information. If you were to cover topics like basic natural search marketing, social media, social networking, paid search, and local search in brief, business owners would have a great base of knowledge with which to engage in further discussions regarding internet marketing.
The next phase of educating business owners about internet marketing comes when you're actually discussing marketing services with them. Unless you're dealing with a business owner who happens to be an internet expert in their own right, you need to look for ways to describe internet marketing to them in terms which will make sense to them.
Don't be overly technical when trying to describe the benefits of internet marketing to a business owner. Instead, describe in terms of real benefits that a business will see when using certain marketing techniques. For instance, when trying to explain local marketing, you can explain how vast numbers of people look for businesses after they have left home using their mobile devices. If a business can tap some of those people, they can help drive people right in the doors of their actual business.
The same concept should be applied when describing any type of internet marketing to a business owner. Take social networking. When educating a business owner about social networking, you can explain to them that it is a different form of the discussions which used to take place in most businesses. People used to come into businesses all the time and would expect to chat with the owner and hear what was new in the industry and the store. Now, that discussion has been moved online into the world of social networking.
Make small business owners understand internet marketing by showing them successes. It is easy to understand why internet marketing is important if you can look at other business owners and see the success that they've been having.